An email interview with Valentin Paniuta, Brand Leader and Co-CEO of Fedoriv Marketing Agency in Kyiv. read more
Brands and marketers need to prioritize educating themselves to be very specific and deep in their knowledge of the audiences they want to reach in... read more
While I am a digital enthusiast and practitioner, I believe there is a lot to be said for the good old-fashioned use of colorful Post-It Notes for... read more
Data and technology have empowered both client and agencies to develop and deliver mass customization of ad messages. read more
I see a future where we get back to striving to create advertising that rewards people for paying attention to our message, showing up in places... read more
Creativity is a collective sport, so while workplaces of the future will be hybrid, offices still play an important role. read more
Flexibility and communication have been key to making sure we are meeting the needs of the business and employees – a balancing act for sure. read more
In order to champion and execute a healthy work-life balance: ensure everyone turns off notifications, locks their phone in a drawer, and starts to... read more
Bringing back humanity into our client communications has cultivated a more open, honest, and trustworthy connection. read more
The inability to meet in-person has made the collaboration process before presentations even more important as a way to establish a strong... read more