Title | Love Letters |
Agency | DDB Canada |
Campaign | Encourage A Mom |
Advertiser | Unilever |
Brand | Becel |
Date of First Broadcast/Publication | 2013 / 1 |
Business Sector | Margarine |
Story | To get women to make heart healthy choices and reduce their risk of heart disease and stroke, Becel and The Heart and Stroke Foundation invited moms to what they thought was a regular school play. Instead, each kid read their mom a personal, heartfelt letter explaining how well she takes care of them. Moms were then asked to take care of themselves too. |
Media Type | Television & Cinema |
Length | |
Market | Canada |
More Information | http://Becel.ca/EncourageAMom |
Production Company | Radke |
Colorist | Alter Ego |
Executive Creative Director | Denise Rossetto |
Executive Creative Director | Todd Mackie |
Creative Director | Paul Wallace |
Copywriter | Domenique Raso |
Art Director | Rebecca May |
Art Director | Nadine Prada |
Agency Producer | Caroline Clarke |
Agency Producer | Andrew Schulze |
Business Director | Jacqui Faclier |
Account Executive | Colin Brown |
Account Supervisor | Jamie Maxfield |
Strategic Planner | Sandra Morretti |
Strategic Planner | Annie Seyffert |
Other | MindShare |
Executive Producer | Scott Mackenzie |
Director | Ben Addelman |
Director | Samir Mallal |
Director of Photography (DOP) | Christopher Mably |
Line Producer | Peter Oad |
Post Production | Bijou |
Editor | Melanie Hider |
Editor | Ross Birchall |
Editor | Cian McDevitt |
Editor | Stephanie Hickman |
Other | AXYZ |
Other | James Andrews |
Other | Karen Huybers |
Colorist | Wade Odlum |
Music, Radio and Sound Design | Eggplant |
Sound Producer | Nicola Treadgold |
Music, Radio and Sound Design | Adam Damelin |
Music | Balmorhea |