Title | Project Rebirth |
Agency | Crispin Porter + Bogusky |
Campaign | Project Rebirth |
Advertiser | Ryder |
Brand | Ryder |
Date of First Broadcast/Publication | 2015 / 9 |
Business Sector | Trucks, Pick-Up Trucks |
Story | To highlight its industry-leading maintenance capabilities, Ryder totally destroyed a brand new state of the art truck and gave their technicians 24 hours to fix it. The truck was put through a gauntlet of destruction inspired by the most thrilling action movies, ending with the final blow of a two ton wrecking ball. The project was directed by Greg Baldi who is a Hollywood veteran specializing in action films. After the destruction, the truck was taken to a Ryder service facility where a team of Ryder technicians was given 24 hours to fix it. They did it in a little over 16 hours, proving how Ryder’s teams are ready to solve just about any problem. If they can fix this truck, they can fix anything. |
Media Type | Web Film |
Length | |
More Information | http://campaigns.ryder.com/project-rebirth |
Production Company | Bandito Brothers |
Post Production | Methodstudios |
Executive Creative Director | Gustavo Sarkis |
Associate Creative Director | Matt Davis |
Associate Creative Director | Daniel Pradilla |
Associate Creative Director | Alvaro Ramos |
Associate Creative Director | Jeff Siegel |
Print Producer | Heather Popenhagen |
Producer | Julie Vosburgh |
Production Company | Bankrupt Films |
Production Company | Plus Productions |
Director | Greg Baldi |
Director | Elliot Dillman |
Executive Producer | Ryan Slavin |
Executive Producer | Robert DeBakey |
Line Producer | Vince Terrazzino |
Director of Photography (DOP) | Nicholas Piatnik |
Editing Company | Plus Productions |
Editor | Max Bohichik |
Assistant Editor | Ryan Simpson |
Music | JSM Music |
Music Producer | Joel Simon |
MUSIC Artist | audiomachine |
Music Composer | Mark Petrie |
Music Composer | Andrew Prahlow |
Account Director | Henry Gonzalez |
Account Director | Aileen Echenique |
Account Supervisor | Tristan Stevens |
Account Manager | Mary Anne Kavjian |
Business Affairs | Lisa Gillies |
Strategic Planning Director | Omar Quinones |