Title | The Fraud |
Agency | LOLA MullenLowe |
Campaign | Stick to the Original |
Advertiser | Unilever |
Brand | Magnum |
Date of First Broadcast/Publication | 2024 / 1 |
Business Sector | Ice Cream |
Story | The film tells the story of a woman who discovers that her partner has been buying fake Magnum ice creams all along. And from there, everything falls apart. |
Problem | Magnum, the classic stick ice cream born in 1989, is launching a new campaign that addresses its copycats with humor. As consumers began referring to Magnum imitations as 'Magnum-like' ice creams, the brand saw an opportunity to showcase why only Magnum is “like Magnum”. |
Media Type | Television |
Length | |
Market | United Kingdom |
Chief Marketing Officer (CMO) | Julien Barraux |
Vice President (VP) | Benjamin Curtis |
Marketing Manager | Denise van Strien |
Global Brand Manager | Matteo Mozetic |
Brand Manager | Denis Antonius |
Digital Lead | Sara Paixão |
Digital Brand Manager | Ying Hu |
Creative Director | Jorge Zacher |
Creative Director | Kevin Cabuli |
Creative Team | Augusto Callegari |
Creative Team | Pedro Mezzini |
Design Director | Yan Graller de Oliveira |
Art Director | Alan Chung |
Designer | Alan Chung |
Executive Creative Director | Tomás Ostiglia |
Managing Director | Tom Elliston |
Account Director | Catalina Aguirre |
Account Supervisor | Cristina Panea |
Account Executive | Sofía Perez |
Strategic Planning Director | Camilla Facin |
Head of Production | Felipe Calviño |
Producer | Marina Saro |
Strategy Lead | Bruno Yanagui |
Production Company | Proppa |
Director | Martin Werner |
Executive Producer | Pablo Martinez |
Producer | Cristina San Cayo |
Assistant Director | Carlos Santana |
Director of Photography (DOP) | Nicolaj Bruel |
VFX Lead | Jonas Drehn |
Wardrobe Stylist | Melanie Buchhave |
Casting Director | Edu Prado |
Casting Director | Esther Cocero |
Casting Director | Ditte Kiel |
Production Designer | Peter Grant |
Make-Up Artist | Manel Rosa |
Editor | Rasmus Nyholm Schmidt |
VFX Coordinator | Pau Costa |
Production Manager | Vanessa Merino |
Production Coordinator | Carmen Ponte |
Steadicam | Karsten Jacobsen |
Home Economist | Toni Krank |
Production Assistant | Cristina Barrios |
Production Assistant | Cristina Alcázar |
Talent Coordinator | Maria Angeles Picon |
Post Production | Bacon X |
VFX Company | Bacon X |
VFX Lead | Jonas Drehn |
Executive Producer, VFX | Eliana Carranza-Pitcher |
HOP | Cilie Kragegaard |
VFX Producer | Lars Wagner |
VFX Producer | Lorène Lescanne |
Compositor | Thomas Banner |
Compositor | Kai Hauswirth |
Compositor | Jacob Carlsson |
Colorist | Sam Gilling |
Compositor | Ivan Lindfors |
Conform Artist | Søren Knudsen |
Conform Artist | Oliver Wozny |
Music | Big Sync Music |
Music Creative Director | Justin |
Music Supervision | Alicia Leinot |
Music Supervision | Calum Price |
Music Producer | Silva Screen |
Sound Design and Mix | Ballad |
Sound Designer | Adrian Aurelius |
Mixer | Adrian Aurelius |
Executive Music Producer | Gregers Mærsk Møller |