Title | String of Lights |
Agency | GMR Marketing |
Campaign | String of Lights |
Advertiser | GMR Marketing |
Brand | GMR Marketing |
Date of First Broadcast/Publication | 2021 / 11 |
Business Sector | Advertising & Communication |
Story | A narrative animation about the relationship between memory-making and marketing. At GMR Marketing, we make experiences that become lasting memories. Before this video launched, GMR had a pile of data, research and white papers that showed how memories can influence purchase behavior. But we didn’t have a story that could make that message resonate. |
Media Type | Web Film |
Length | |
Research | Dave Bohnsack |
Script | Jeff Bayson |
Script | Elke Jones |
Creative Director | Ken Black |
Creative Director | Krista Hansen |
Creative Director | Tarin Gessert |
Art Direction and Design | Shannon Nickel |
Storyboard | Shannon Nickel |
Storyboard | Stephen Guma |
Storyboard | Amber Webster |
Animation and Design | Stephen Guma |
Animation and Design | Ignacio Narbona |
Animation and Design | Amber Webster |
Music Composition and Sound Design | Jeff Bayson |
Sound Mixing Engineer | Albert Leusink |
Content Production | Caitlin Miller |
Project Manager | April Christian |